FALCO, the rapidly rising jewelry brand known for its sleek, cross-shaped pendants, is having a moment. In just a short time, the brand (founded by Kenny Lewis) has exploded onto the fashion scene, becoming a favorite among celebrities, athletes, and social media influencers. What started in 2024 as a simple design with deep cultural and spiritual roots, has quickly turned into a viral sensation with its minimalist, bold style. FALCO has been catching the attention of everyone from NFL players to chart-topping rappers and TikTok stars seen wearing the brand.
Inspired by early Rick Ross and Soulja Boy, the cross pendant, FALCO’s signature piece, has been spotted everywhere—from the red carpet to Instagram feeds. NFL stars, known for their larger-than-life personalities, have been rocking the bold design, making it a go-to accessory for athletes looking to make a statement. Meanwhile, hip-hop artists have embraced the brand’s fusion of luxury and street style, sporting the pieces in music videos and casual outings alike.
Social media influencers have also played a massive role in FALCO’s rapid rise, sharing styling tips and flaunting the jewelry in their posts, further fueling its viral status. As the brand’s reach continues to grow, FALCO is proving that jewelry can be more than just an accessory—it can be a cultural phenomenon. With its clean designs, high-quality craftsmanship, and celebrity endorsements, FALCO is poised to dominate the fashion scene for years to come.
Check it out here: www.20falco.com
