In the ever-evolving world of music, Musa Zadika Beyom has carved out a unique space with his distinctive blend of cultural influences and modern sounds. Known offstage as Ashanti Wiggins, Beyom’s journey is as vibrant as the music he creates. His self-coined genre, “PopSoul,” beautifully encapsulates this fusion, offering a rich tapestry of melodies and rhythms that speak to a broad audience.
Beyom’s love for music was nurtured from a young age, thanks to his father, Rob Wiggins. As a member of The Drifters and a key figure in the funk band BT Express, Wiggins exposed his son to the world of recording studios and live performances. These early experiences were pivotal, instilling in Beyom a deep understanding of music and a passion for creating it.
Beyom describes his music as a seamless blend where “a disco groove meets a trap beat with pop synths and soulful vocals.” This innovative style aims to create an immersive experience for listeners, making them feel “embraced, loved, secure, protected, and seen.” His approach goes beyond just producing catchy tunes; it’s about crafting a sanctuary through sound, forging an emotional connection with his audience.
Beyom’s artistry is influenced by a diverse range of musicians. Vocal powerhouses like Teddy Pendergrass and Christopher Williams have shaped his vocal delivery, while the groundbreaking vocoder work of Roger and Teddy Riley has influenced his use of autotune. His production skills draw from the likes of Tank, blending soulful essence with contemporary techniques. This amalgamation of influences is evident in Beyom’s music, particularly in his standout track “Wildside.”
“Wildside” is a prime example of Beyom’s PopSoul genre. The track merges disco grooves, soulful melodies, and modern trap beats to create a fresh, exciting sound. It’s more than just a song; it’s an emotional journey that invites listeners into Beyom’s artistic world. The influences of Teddy Pendergrass and Christopher Williams shine through in his vocal performance, while the modern touches of autotune and production techniques make “Wildside” a contemporary masterpiece.
Currently, Beyom is working on an ambitious project titled “The Crush, The Courtship, The Wedding, and The Honeymoon.” Anticipation is building as the first five tracks are set to release on June 13, with pre-orders already available on platforms like iTunes. This project promises to deliver the immersive, emotional experience that Beyom’s fans have come to love. Beyom is also known by the title ‘Rabisheikh,’ meaning ‘Chief of Princes.’ This title, given by his sheikh, marks him as the first of his lineage to return to the Middle East after many years. While not his stage name, it symbolizes his deep connection to his roots and the cultural richness that permeates his music.
Partnering with Levels Music Entertainment in Virginia has been a significant milestone in Beyom’s career. This collaboration has helped him refine his craft and reach a broader audience. Beyom views his music and journey as a quest to find his “original tribe” and redefine his identity through sound. His message of resilience and transformation, encapsulated in the phrase “You can rebuild,” resonates deeply with his listeners, inspiring them to embark on their own journeys of self-discovery and renewal.
Beyom maintains an active presence on social media, connecting with fans on TikTok (@musazadikabeyom) and Instagram (@AnaniOzorumba). These platforms showcase his latest work and provide glimpses into his personal and professional life. His upcoming tracks will be available on Spotify and Apple Music starting June 13, marking a significant milestone for this innovative artist.
Musa Zadika Beyom is not just a musician; he’s a storyteller and a cultural ambassador. His ability to blend his heritage with contemporary sounds makes him a unique voice in the music industry. With his groundbreaking PopSoul style, Beyom invites listeners on a journey of emotional and musical discovery, promising fresh and soulful tunes that are sure to leave a lasting impact.
