In the heart of Washington Heights, Manhattan, an artist is redefining the boundaries of Hip-Hop, R&B, Soul, and BoomBap. Raydeo, born and raised in New York, NY, has been on a mission to tell stories that resonate with listeners on a profound level. With a career spanning eight years, Raydeo has cultivated a sound characterized by vulnerability, authenticity, and a unique imaginative flair, inspired by movies, video games, and cartoons. This article delves into the evolution of Raydeo as an artist, his influences, and the significance of his latest album, I Be Sad Too.
Raydeo’s music is more than just a collection of songs; it’s a conduit for storytelling. His purpose is clear: to convey stories that the world can listen to and learn from. In a music industry often criticized for its focus on gimmicks and superficial content, Raydeo’s approach stands out. He believes that the industry is on the cusp of reinvention, with a need for artists who can lead the new generation on a more meaningful path. He is one of those artists who is determined to break away from the “fabricated mush” that has dominated the scene.
A Journey of Eight Years
The journey to becoming who he is now was not an overnight success. For eight years, he meticulously studied the greats who came before him, laying the groundwork for his own artistry. This dedication to the craft is evident in his music, which is infused with the lessons learned from studying artists like Kendrick Lamar, who played a pivotal role in Raydeo’s decision to pursue music seriously. A life-changing moment at the 2016 Global Citizen Festival, where Lamar acknowledged Raydeo, marked the beginning of his unwavering commitment to his music career.
Standing Out in a Saturated Industry
In a music scene where everyone seems to have their own “thing,” what makes Raydeo’s music stand out? The answer lies in his ability to blend vulnerability with authenticity. His music is not just a reflection of his experiences but also an exploration of his inner child’s imagination. By incorporating elements from movies, video games, and cartoons, Raydeo creates a vivid landscape within his music, offering listeners a multi-dimensional experience. This imaginative approach sets him apart in an industry that often prioritizes commercial success over artistic integrity.
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The Influence of Mentorship and Co-Signs
Raydeo’s journey has been marked by significant milestones, including mentorship from DUCKWRTH and co-signs from artists like KAMAUU and KOTA THE FRIEND. These experiences have helped him grow both internally and externally as an artist, allowing him to find his identity in a competitive industry. Attending festivals alongside Billie Eilish like CAMP FLOG GNAW in 2023 and meeting artists like Tyler, The Creator, and Kendrick Lamar have further shaped his artistic vision.
The Album: I Be Sad Too
Raydeo’s latest album, I Be Sad Too, released on July 2, 2023, is a testament to his growth as an artist. The album features tracks like “To Be Sad,” “Addiction,” “Cousin Of Death,” “Black Therapy,” “Blind Poetry,” “Suicide Buddy,” “Sunken Mouth,” and “All In Your Head.” Each track is a deep dive into Raydeo’s psyche, offering a raw and unfiltered look at his experiences and emotions.
The album was produced by Rylan Kreps, a producer based in Harrisonburg, VA, and recorded on Raydeo’s iPhone 11 using GarageBand. The decision to self-produce and record the album in such an intimate way adds to its authenticity, showcasing Raydeo’s commitment to staying true to himself.
These stunning artworks were crafted by the talented Sai Hayami. You can explore more of her work on Instagram at @sai.hayami
Highlighting Standout Tracks
- Cousin Of Death: This track stands out for its introspective lyrics and haunting visuals. The music video, shot in Raydeo’s neighborhood on a cold day, depicts the feeling of numbness and autopilot as one navigates life’s challenges. The lyrics make references to classic movies like Vanilla Sky and Trainspotting, highlighting Raydeo’s skill in weaving cinematic elements into his music.
- Black Therapy: This track addresses the challenges of being an African American in a society that often pushes self-destruction. The line “spit that crack epidemic that Ronald Reagan recipe for black therapy” is a powerful commentary on the systemic issues that have plagued the Black community for decades. Raydeo uses his platform to shed light on these issues while also offering a message of hope and resilience.
- Sunken Mouth: Showcasing Raydeo’s lyrical prowess, this track is filled with clever wordplay and cultural references. From Yu-Gi-Oh cards to Hellraiser, Raydeo demonstrates his ability to infuse his music with elements of pop culture, creating a relatable and engaging listening experience.
The Recording Process and Artistic Vision
Raydeo’s recording process is a blend of musical, vivid, and performative elements. He envisions each song in three dimensions, ensuring that listeners can connect with his music on multiple levels. Whether they want to vibe out, analyze the lyrics, or fully immerse themselves in the experience, Raydeo’s music offers something for everyone.
Looking ahead, Raydeo sees himself travelling the world, experiencing new cultures, and continuing to grow as an artist. His ultimate goal is to lead by example, showing other aspiring artists that it’s possible to stay true to oneself while achieving success. His advice to young artists is to believe in themselves and not let the current trends dictate their path.
Raydeo’s music is a reflection of his journey, filled with passion, love, and a deep understanding of the world around him. His album I Be Sad Too is more than just a collection of songs; it’s a testament to his growth as an artist and a person. With a unique blend of vulnerability, authenticity, and imagination, Raydeo is poised to make a lasting impact on the music industry.
